Whether you are interested in becoming a primary or associate sponsor, Stratus Racing Group has a package to fit your company's budget. The objective of Stratus Racing Group is to bring awareness to our sponsors products, and increase traffic through our sponsors doors.  We do not succeed if you are not satisfied.  We know that putting some stickers on a racecar and watching it go in circles will only attract a certain amount of people, that’s why we do some many other things, such as: website postings, hospitality, on track sampling, media days, driver appearances, and much more. These are the things that sell your products and help you to grow. We will work to make this a long term commitment with you and your company!

Why advertise in motorsports? What are some demographic for fans? In today’s competitive business environment, maintaining product loyalty and increasing market share is an ongoing challenge.

Motorsports marketing has now become America’s #1 spectator sport. Its phenomenal growth over the past decade has generated a marketing medium that is unrivaled. All over the world, leading marketing companies have realized the marketing strength of motorsports sponsorship marketing. Companies have successfully leveraged their motorsports marketing at the consumer level to build brand equity, launch new brands, reposition existing brands and test new products.

Motorsports marketing is a proven commodity and a smart investment. Among the many benefits and demographics:

• An attractive fan base—motor sports fans are more likely to recognize and inquire about your products or service as a sponsor of the sport.
• Exceptional brand loyalty—a majority of race fans go out of their way to buy products and services offered by companies involved in motor sports; past studies show 89% brand loyalty. 
• Attendance growth—motorsports have significantly outgrown all other major sports throughout the last decade. 
• Average attendance figures dominate other major sports. In past studies 72% would absolutely attend another NASCAR event, while 26% probably would attend another NASCAR event.
• Promotions—motorsports provide an excellent platform to launch unique promotions such as; new products, new catalogs, in store promotions, company events, etc.
• Entertainment—hospitality events provide a means to inspire and reward employees or entertain existing or potential customers.
• 67% of attendees are male, with 33% being female
• 85% of attendees are between the ages of 18 and 64
• 77% watched between 1 and 10 NASCAR races
•  Average per race attendance was about 100,000

Our goal is to develop relationships with companies that are focused on maximizing market dollars through providing a unique opportunity to enter the world of motorsports marketing, as well grow with this team. We believe that with your company as our sponsor, we can succeed together.

Full Primary Sponsorship Package

• Complete paint scheme of your choice for the race car.
• Company Name / Logo on hood and quarter panels of the car for every race. The Hood and Quarter Panel areas are usually a complete package as the Primary Sponsorship and comprise the largest and most easily viewed areas of the car.
• Team Pit Tool Box decaled with your Company Name / Logo.
• Pit sign board decaled with your Company Name / Logo.
• Driver and Pit Crew Uniforms with the Company Name / Logo.
• The above mentioned coverage areas draw maximum exposure through side by side racing action as viewable with Driver camera shots, still and television shots, as well as by the fans and those people you wish to reach as possible customers or clients.
• 5,000 autograph cards of the driver with your Company Name / Logo and a product coupon to keep track of returns.
• Marketing Advertisement on the Stratus Racing Group website as well as the driver website.
• In addition you will receive mentions in driver interviews, team press releases, newsletters as well as internet website coverage. Weekly News Reports will be provided to the company every week on updates from the team, as well as pre and post race press releases that will be posted on the Stratus Racing Group website.
• Driver available for Company Hospitality events.
• Show car available for Company Hospitality events.
• You will receive a limited number of guest passes, upon request and with ample notice, at the events you will be attending. A guest pass allows you and your clients or guests access to the  Series Garage Area and Pit Road during the race weekend.
• We will conduct on track sampling and lead generation for your company.
• Through our relationship with Charter Communications you receive $ for $ in TV media.
• You and your guests will be treated to hospitality for each race weekend you attend.

To discuss the opportunities available to your company from a sponsorship with Stratus Racing Group contact:

Dale Clemons
Co-Owner
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Phone: (704) 235-1891 x101